Logo Design

Creative development of custom logotypes and brand marks

Developing clean, memorable logo options by pairing precise shape geometry with strategic color choices for modern brand identities.

MY ROLE / Lead Web & UX/UI Designer

Brand IdentityDesign ExplorationVector Art
Visual SystemA/B Testing
Logo concept boards for Moli, Divan Dar and Studio Prodwerk

RESPONSABILITIES

  • Concept Exploration & Vector Drafting /
    Developed a diverse range of geometric, abstract, and typographic mark options based on tailored client briefs and structural constraints.
  • A/B Testing & Client Iteration /
    Presented side-by-side design variations to streamline client decision-making and establish actionable feedback loops.
  • Color System /
    Experimented with distinct color combinations, gradients, and contrast levels to maximize visual impact and ensure strong brand recall.
  • Versatility & Guideline Delivery /
    Defined full-color, monochrome, and inverted lockups, along with clear-space rules and minimum scale parameters, guaranteeing legibility across print and digital applications.
OKAPI logo and tote bag mockup

OKAPI / Towels brand

Zentro round outdoor sign and full color logo

ZENTRO / Task Management Platform

Moli logo proposals, finals and hang tag mockup

MOLI / Handmade Soap Brand

CMMC Accelerator logo modifications and HOWTOGRC logo

HOWTOGRC & CMMC / Cybersecurity framework platforms

Lene&Maks fashion logo and outdoor arch sign

Lene&Maks / Fashion Brand

Studio Prodwerk duct tape mockup and logo

Prodwerk / Design Studio

Zeljković logo and tin box packaging

Zeljković / Crafted Soaps

Indoor Voices Podcast poster and logo

Indoor Voices Podcast / Interview Podcast